The area of Consumer Direct Sales is widely acknowledged as the most profitable sales channel in a winery. While consumers are becoming more price conscious, they are also willing to spend more, especially on Tasting Room - only wines. Direct Marketing Strategies specializes in setting up Consumer Direct Sales programs for wineries that focus on the pursuit of this high margin revenue stream. Reinforcing your e-mail message with a follow-up call and adding surveys to your repertoire of customer service techniques will pay big dividends. Unlike in most industries where customers perceive calls, mailings, or e-mails to be intrusions, your winery customers actually are delighted by such contacts. As an industry expert put it during a recent Wine Industry Symposium on Consumer Direct Sales, "the phone is our friend". Telemarketing - done right - is likely to result in a 9% conversion rate. In addition, more states are open for legal direct shipping than ever, and compliance is possible without adding significantly to your overhead.
Are you reaching out and touching your customers on a regular basis? Let DMS help you develop your Consumer Direct Sales and add profits to your bottom line! Call today at 805-226-8822 or e-mail us at imeinzer@directstrategies.biz.